CREATIVE ECONOMY

WHAT HAPPENED IN 2022?

Experience a galaxy of marketers, artists, musicians, designers, technologists and creative pioneers from the world’s most loved brands at a ground-breaking festival alongside business leaders and VCs showcased technology revolutionizing fashion, music, visual arts and gaming.

Join the most prolific, imaginative and disruptive tech forces of creators, creative coders, martech providers, entertainers in an immersive tech space reinventing the creative industries and the way we consume design, entertainment and media.

VIEW AGENDA

CREATIVE INNOVATION CHALLENGE

An innovation challenge open to startups and creators from across the world to win an all-expenses paid trip to Dubai, a white-glove experience at North Star with one-on-one Investors meetings and exhibition space, and $10,000 cash-prize.

The challenge showcased tangible and intangible heritage digital experience by utilising modern technologies to encompass interactive product experience through immersive and digital activations, engaging storytelling, effective preservation, and knowledge sharing.

CREATIVE ECONOMY CONFERENCE AND SHOWCASE

A place where talents inspire each other, prompting ongoing interactions and experiences at the crossroads of technology.

A deep-dive on Music day included Rick Blaskey speaking on adapting to the ever-changing entertainment landscape to reach new audiences, contrasting this to his experience of launching Whitney Houston internationally as her first A&R.

FASHION FORWARD

Calling on all fashionistas of the future!

With fashion industry rapidly evolving in response to overproduction, the climate crisis, changing consumer behaviour and a hybrid physical-digital-immersive lifestyle, North Star Dubai 2022 presented a Fashion Forward organised by the Fashion Innovation Agency at the Creative Economy Stage.

The Fashion Future programme at North Star addressed opportunities for brands looking to expand into digital fashion and the Metaverse, what sustainability solutions are most essential, and why physical retail is still important.

FASHION FORWARD PARTNER

FASHION FORWARD SUPERSTARS ONSTAGE

LISA CHATTERTON

Business Manager
London College of Fashion

OLIVER LANGE

Head of H&M Beyond
H&M

REGINA TURBINA

Co-Founder & CEO
ARTISANT

JONATHAN CHIPPINDALE

Founder & CEO
Holition

MASSIMO MORETTI

Founder & CEO
SIGNVM

IDA KYMMER

Director of Global Affairs
Journee

CHRISTIAN GLESSNER

CEO
Hololux GmbH Germany

ALEX MITCHELL

Founder & CEO
Boomy Corporation

CREATIVE TECH SUPERSTARS ONSTAGE

DAVINDER LUTHRA

Global Digital Leader
SPHEREX GLOBAL

RICK BLASKEY

Founder & CEO
TMMP

FEATURED SESSION: THE EVOLVING ROLE OF A&R AND BREAKING AN ARTIST

Always the pioneer in adapting to the ever-changing entertainment landscape to reach new audiences, Rick discusses how MTV and radio with traditional PR was used to break new artists by sharing stories from being Whitney Houston’s first A&R representative and involved in her first TV appearances that launched her career.

About Rick Blaskey

Rick has helped shape some of the most outstanding artists since the early eighties as the International Vice President at both Arista Records US and EMI. He worked closely with iconic legends including Tina Turner, Paul McCartney and Barry Manilow, but most significantly, he launched Whitney Houston’s international career as her first A&R representative. Having always adapted to the ever-changing landscape of the music industry he has pioneered new ways of reaching audiences.

Rick established The Music & Media Partnership (TMMP) in 1991, the first UK company to specialise in linking music and artists into major sporting events. He is currently developing the streaming show ‘Virtuosos’, a global documentary series that follows five extraordinary young talents on their tumultuous journeys of stardom. The show appeals to music lovers, social media fans and people interested in human stories.

CREATIVE ECONOMY SUPPORTING PARTNER

WOLF is more than just sitting back and being entertained – we’re a lively and interactive community of producers, show hosts, radio presenters, singers, poets, comedians, musicians, DJs and fans. We have stunning stages across thousands of different groups hosting live and interactive audio shows, metaverse streams and festival events, as well as after-show gatherings and socialising. Entertainment is how we stand out – built on a foundation of friendship, community and supporting homegrown talent.