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Discover the Future of Media: Where the most visionary minds, creators, and brands converge to blur the lines between digital and real-life experiences.Step into a world where content isn't just consumed—it's experienced. Empowering cultural creators, this space showcases passionate brands with immersive expressions and cutting-edge narratives. Explore the revolutionary impact of AI, Web 3, and emerging tech on the media landscape.
This initiative supports the creation of impactful content, helping creators refine their skills and share the UAE's story globally.
Research shows that immersive experiences generate 4x more engagement than traditional content.
Studies reveal retention rates up to 70% higher for information presented in immersive environments.
Nielsen reports an 86% higher brand recall for 360-degree video ads versus traditional ads.
81% of consumers expect brands to incorporate VR and AR into their advertising campaigns.
According to Eventbrite, 75% of Millennials and Gen Z prioritize spending on experiences over material items.
Join us at Expand North Star and redefine the future of media and creativity!
For sales Inquiries: NorthStarSales@dwtc.com
For Speaking Opportunities: Northstarconference@dwtc.com
R/GA is a global creative agency best known for combining expertise in design, technology and culture. We help deliver innovation with impact across a full spectrum of brand and marketing needs for clients throughout the GCC, Europe and the US. From creating the first digital bank for the next generation with the National Bank of Kuwait to designing comms & experiences for Nike, we push the boundaries of creativity, transforming both our clients’ businesses and entire industries.
The Marketing Society is a leading global membership community, founded in 1959 as a not-for-profit organisation. Since then, we have grown to become a highly influential community of marketing leaders around the world, with hubs in England (HQ), Scotland, Hong Kong, Singapore, United Arab Emirates and New York. We inspire, accelerate and unite the world’s smartest marketers, helping them to do well in their careers, and to do good in their organisations, the economy and society. We work together to grow marketing’s positive impact