Exhibitor News

Insights from Drakon Innovation

1. Tell us about what you’ll be presenting at Expand North Star 2023?

Brainwired will be presenting two product lines, WeSTOCK and Vetto.

• WeSTOCK is the world's most affordable and effective livestock health monitoring and tracking system powered with Artificial Intelligence and Machine learning. This consists of 3 products.
• WeSTOCK Cowboy: Ear tag. The world most affordable cattle monitoring and tracking system which tracks Reproduction cycle with heat cycle detection, Abnormality detection, Vaccination and growth tracking, Milk tracking, feed tracking and bio details storage. The entire product is supported by veterinary doctors along with custom automated notification and a custom view of analytical dashboard. This product is the first product of Brainwired and currently available.
• WeSTOCK Dunes: Smart collar for camels
• WeSTOCK Rancher: Currently in development. Designed for Horses in 3 categories which are normal, racing and distress. Hence the product is available in 3 different versions.

o   Vetto is a  One in all Application, Marketplace and health monitoring device developed for Pets and veterinary support. The objective is to create a complete solution for the entire pet world.

2. What makes your product or service truly unique and why will investors, VCs, incubators, accelerators, and show visitors love it? 

o   Unique

o   World's most affordable solution

o   Powered with Unique machine learning algorithm monitoring and learning individual livestock.

o   Caters customer with customs solution at affordable price.

o   System adaptability in the long run

o   Profit to the farmers within few months of installation

o   Entire data is monitored and validated by professional veterinary doctors.

o   Vernacular smart application with built in AI with voice support.

 o   Visit

o   Booming of livestock sector in India and around the world.

o   Shifting of business into sustainable and advance livestock farming.

o   Rapid development in Indian Government recognizing and supporting livestock sectors.

o   Growth in the Pet market

3. Are you planning to launch any products or services, demonstrate any technologies, or sign any partnerships during the show?

              Yes. Launch: WeSTOCK Rancher and WeSTOCK Dunes

4. Which sectors will grow significantly in the startup ecosystem in 2024 and why are investors looking at these sectors?

o   HealthTech

o   Space Tech

o   AgriTech

o   FinTech

Changes in the economy and mindset of people has brought a change of using sustainable technology along with shift in interest of the population. Social media and mobile technology have reached every part of the world speeding up the technological revolution.

5. Why is India such an attractive market for the start-up ecosystem and what is the country's unique appeal for would-be international investors?

o   India is the one of the fastest growing economies in the world with booming domestic market and international support. The government through initiatives has been actively supporting and promoting entrepreneurship by providing support and grands to companies.

o   India has one of the largest domestic for technology-based product in the world.

o   High rise in educated young talented population. 

o   Lower operational and talent cost.

6. How important is the Middle East and Africa for your business, and what is your growth strategy in the region for the coming years?

Middle East and African markets are very important considering multiple animal species of livestock.Growth strategy: Setup subsidiary or start joint ventures to scale in these markets.

7. In which ways can AI help startups reach new levels of efficiency and excellence and how is the world's next big tech shift supporting the growth of companies in your industry?

o   Artificial Intelligence is considered a boon in many technological sectors in the world. Helping in reducing delays by automating and taking accurate actions based on data (Business process automation). AI has the capability of interacting directly with the end users (Customer engagement) for making better decisions. Most of the areas that required intense manual intervention now can be taken over by AI saving time and cost. 

o   Automation and real-time information have become a key part of taking quick action and better decision in the AgriTech sector. AI and ML have reduced the error in manual interventions. Introduction of latest sensors provide miniaturization of products with accurate data capturing.

Social Media links:

LinkedIn:  https://www.linkedin.com/company/brain-wired/

Instagram: https://www.instagram.com/brain_wired/