1. Tell us about what you’ll be presenting at Expand North Star 2023?
We're excited to be at GITEX this year to showcase impulze.ai, our cutting-edge influencer marketing platform. Impulze.ai is a SaaS platform for marketers to effortlessly discover influencer, vet their profile, manage relationships and measure success of influencer partnerships.
2. What makes your product or service truly unique and why will investors, VCs, incubators, accelerators, and show visitors love it?
We provide an unparalleled global database of 300 million influencers spanning Instagram, YouTube, and TikTok, enabling targeted influencer discovery in just a fraction of the usual time. What sets impulze.ai apart are our agency-focused features, including white-labelling options, robust client management, and real-time, shareable campaign analytics.
3. Are you planning to launch any products or services, demonstrate any technologies, or sign any partnerships during the show? Please provide details to help us amplify your presence.
We're attending GITEX primarily for brand exposure and to showcase our platform, which has already garnered a user base of over 10,000 from 80+ countries. While we're not planning to launch new products, the event will serve as a great platform to demonstrate our unique features and explore potential partnerships.
4. Which sectors will grow significantly in the startup ecosystem in 2024 and why are investors looking at these sectors?
In my view, the creator economy and content creation sectors are poised for significant growth in 2024. As the founder of a startup focused on brand-creator collaborations, I've observed that marketers now allocate dedicated budgets for influencer partnerships. Moreover, there's a noticeable shift toward partnerships with both micro and macro influencers, suggesting a diverse and growing market. Advanced technologies like generative AI are set to further catalyze this sector's expansion.
5. Why is India such an attractive market for the start-up ecosystem and what is the country’s unique appeal for would-be international investors?
Lower operational cost and Availability of technology talent are the main 2 attractions in my perspective.
6. How important is the Middle East and Africa for your business, and what is your growth strategy in the region for the coming years?
The Middle East and Africa are crucial markets for impulze.ai due to their rapidly growing digital landscapes and increasing adoption of influencer marketing. Our growth strategy involves localized solutions and forming strategic partnerships to cater to the unique needs of these regions.
7. In which ways can AI help startups reach new levels of efficiency and excellence and how is the world’s next big tech shift supporting the growth of companies in your industry?
I've observed the transformative power of conversational AI in enhancing user experiences, particularly through seamless integrations with popular platforms like WhatsApp. Startups are increasingly capitalizing on technologies like ChatGPT for content generation, marketing initiatives, and idea brainstorming. By strategically leveraging these platforms, startups can achieve remarkable outcomes, even with limited resources.
8. How do you see the regulations for fast-growing digital sectors such as finance/banking and Web 3.0 services, and how do you believe startups should prepare for it?
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