Exhibitor News

Insights from Kaust Academy

1. What are your reasons for coming onboard the 43^rd edition of GITEX Global, what are your expectations, and who are you hoping to meet at the show?

Our participation in the 43rd edition of GITEX Global is driven by several key objectives. Firstly, we aim to enhance our brand visibility on a global stage, showcasing our products and services to a diverse audience. Secondly, we see this event as an opportunity to foster strategic partnerships with like-minded organizations, enabling us to explore collaborative ventures and synergies. Additionally, we are eager to engage with potential partners and stakeholders to discuss and establish Memorandums of Understanding (MOUs) that can open doors to exciting future collaborations. In summary, our presence at GITEX Global is centered around brand promotion, partnership building, and the exploration of new avenues for cooperation.

2. Are you planning to launch any products or services, demonstrate new technologies, or sign any partnerships during the show? Please provide details to help us amplify your presence.
   
   We'll unveil AI and Bioinformatics course, including an introductory and advanced version, along with an engaging summer program. We're also excited to introduce an extensive collection of 200 MOOCs at a special price point, enhancing learning accessibility. Furthermore, we're actively pursuing new leads and partnerships, aligning with the KAUST Strategy's global collaboration focus. 

3. How important is GITEX Global for your business, and what is the volume of business growth you anticipate from your participation in the show?
   
   GITEX Global holds significant importance for our business, as it serves as a pivotal platform for us to connect with a diverse audience, showcase our offerings, and establish crucial partnerships. While specific growth figures can vary, we anticipate a substantial boost in our business prospects through this event, both in terms of brand visibility and potential partnership opportunities. The networking opportunities and exposure that GITEX Global provides are invaluable for our business development, making it a cornerstone event in our growth strategy.

4. How important is the Middle East and Africa for your business, and what is your growth strategy in the region over the coming years?
   
   As we are trying to reach maximum global impact, Middle East and Africa are essential to our business. Our strategy includes expediting our KAUST Academy resources to the external world, starting from Saudi participants to global customers including students to professional development. 

5. To what extent can the region’s bold digital transformation missions elevate the global tech ecosystem?
   
   Digital transformation initiatives often prioritize education and skill development. A well-trained workforce in the region can contribute to the global tech talent pool, meeting the industry's growing demand for skilled professionals.

6. Which countries and industry verticals are you targeting as part of your business plan over the next 5-10 years?
   
   We are specifically targeting GCC countries. The next focus will be MENA region.

7. GITEX Global is accelerating the epic race for AI dominance in 2023:  how is your business embracing the AI innovation wave?
   
   KAUST Academy hosted around 1000 students last year, introducing them to essentials in AI including but not limited to: Linear Algebra, Python, and additional fundamentals. 
   The Academy also selected the top students to attend the advanced AI course and provided them with additional resources and essentials with more in-depth information. Finally, 100 students were selected for an intensive 2-month program, with 15 of them sent to Oxford university for additional training from world experts. This is just one initiative, and we are planning to host a similar program for the coming year. 
   We are creating leaders in AI through professional development, training leaders in various organizations to lead the new workforce leveraging new AI technologies. 

8. Aside from AI, what is the world’s next big technology shift and how should government, business, and society prepare for it?
   
   Government:

Investment: Allocate resources for quantum research and development.

Regulation: Establish regulatory frameworks and standards.

Workforce: Promote quantum education and training programs.

Security: Address national security implications.

Business:

R&D: Invest in quantum research and development.

Collaboration: Partner with experts and institutions.

Skills: Develop quantum expertise or partnerships.

Risk Assessment: Evaluate risks and benefits for your business.

Society:

Education: Encourage quantum-related education.

Awareness: Raise public awareness of quantum tech.

Ethics: Discuss ethical use of quantum tech.

Adaptation: Be ready for industry disruptions.

9. GITEX Global and GITEX Impact will build up the momentum for COP 28, taking place in Dubai from 30 November -12 December. How do you see the adoption of ESG strategies by tech companies, and what are the critical factors for those initiatives leading to a more sustainable future?

The adoption of Environmental, Social, and Governance (ESG) strategies by tech companies is increasingly becoming a critical aspect of their operations. This will in part be driven by the regulations from the government as well as better business outcomes.

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