Exhibitor News

Insights from SurveySparrow

Tell us about what you’ll be presenting at Expand North Star 2023?

You will get to experience our unified experience management platform at our booth. SurveySparrow empowers businesses with a suite of powerful tools designed to create engaging feedback surveys and efficiently close the feedback loop. This dynamic platform offers conversational surveys, seamless integration with third-party applications, multi-channel survey distribution, and comprehensive executive dashboards for invaluable insights.

What sets SurveySparrow apart is its unique chat-like survey experience, which not only boosts completion rates by up to 40% but also delivers superior results. The platform simplifies the feedback loop, allowing for priority-based response assignments to team members. 

Whether you're crafting customer satisfaction surveys, conducting market research, or collecting event and product feedback, SurveySparrow offers an array of features to create beautifully designed conversational surveys.

What makes your product or service truly unique and why will investors, VCs, incubators, accelerators, and show visitors love it? 

SurveySparrow is a unique product in the realm of survey and feedback software due to its distinctive approach to surveys and its focus on customer-centricity. What sets SurveySparrow apart from its competitors is its emphasis on "Conversational Surveys." Unlike traditional surveys that often feel impersonal and tedious, SurveySparrow's surveys are designed to mimic a real conversation, making the feedback collection process engaging and user-friendly.

This is seen in its use of chat-like interfaces, which are intuitive and visually appealing. Respondents are guided through surveys with a conversational flow, and follow-up questions are customized based on previous responses, creating a more personalized and relevant experience. This approach not only improves response rates but also fosters genuine, in-depth feedback.

Customers appreciate its ease of use and the ability to create surveys that feel more like conversations, leading to higher response rates and more valuable feedback. Additionally, SurveySparrow provides advanced analytics and reporting features that allow users to gain valuable insights from the collected data easily.

Are you planning to launch any products or services, demonstrate any technologies, or sign any partnerships during the show? Please provide details to help us amplify your presence. 

Welcome to Wings, the ultimate revolution in survey technology from SurveySparrow. Experience the limitless potential of AI as it propels your survey journey to extraordinary heights. Our Wings offer a diverse range of capabilities, from crafting surveys with ease, sharing them seamlessly, and analyzing responses with precision, to integrating effortlessly with your existing systems, managing tickets and reputations, and handling contacts efficiently. Each "Wing" is a powerhouse designed to transform every aspect of your surveying experience. Whether you need questions rephrased effortlessly, contextual follow-up messages created, or even survey response times predicted accurately, our AI-driven Wings are here to empower you like never before. Say goodbye to the ordinary, as SurveySparrow's Wings redefine the future of survey technology, allowing you to soar to new horizons.

Which sectors will grow significantly in the startup ecosystem in 2024 and why are investors looking at these sectors?

The burgeoning interest in GenAI startups is undeniable. As we progress, it's evident that the majority of Software-as-a-Service (SaaS) companies are poised to transition into AI-augmented entities. While their predecessors primarily functioned as workflow companies, the next generation is dedicated to enhancing productivity for individuals and extracting valuable insights from data, thereby simplifying these crucial aspects of our professional lives. This transformative shift promises to redefine the landscape of technology and business, offering exciting possibilities for innovation and growth.

Why is India such an attractive market for the start-up ecosystem and what is the country’s unique appeal for would-be international investors?

India boasts one of the world's top-five tech ecosystems, teeming with a wealth of tech talent that has catalyzed the emergence of over 50 unicorns spanning various sectors. In the realm of Software as a Service (SaaS), India stands out as a fertile ground for companies to thrive, thanks to its inherent efficiency and scalability. The India-USA corridor, in particular, has proven to be a dynamic arena, especially beneficial for SaaS enterprises.

On another front, when it comes to consumer companies or retail ventures, India's distinction as the world's most populous nation offers an unprecedented opportunity. With its vast and diverse consumer base, the Indian market provides fertile ground for the establishment and growth of larger-than-life consumer brands. As these trends continue to evolve, India's tech and business landscape promises endless possibilities for innovation and expansion.

How important is the Middle East and Africa for your business, and what is your growth strategy in the region for the coming years?

The Middle East and Africa hold strategic importance for our business, representing untapped markets with growing consumer bases. Our growth strategy involves forging local partnerships, understanding regional nuances, and tailoring our products/services to meet specific needs. This approach ensures sustainable expansion and strong market penetration in the coming years.

In which ways can AI help startups reach new levels of efficiency and excellence and how is the world’s next big tech shift supporting the growth of companies in your industry? 

AI empowers startups by automating tasks, enhancing decision-making, and personalizing user experiences. The world's next big tech shift, the metaverse, is supporting growth by creating new opportunities for immersive experiences, content creation, and digital commerce. Startups leveraging AI within this context can unlock unprecedented levels of efficiency and innovation.

How do you see the regulations for fast-growing digital sectors such as finance/banking and Web 3.0 services, and how do you believe startups should prepare for it?

Regulations in rapidly expanding digital sectors like finance and Web 3.0 are poised to intensify, demanding heightened scrutiny, cross-border considerations, and a strong focus on consumer protection. Startups must establish robust compliance frameworks, engage with regulators, prioritize data protection, explore Regulatroy Technology (RegTech) solutions, and stay adaptable in the face of evolving legal frameworks. They should also educate their teams, have legal expertise on hand, and emphasize transparency and reporting. Proactive compliance not only safeguards against risks but also cultivates trust with customers and investors, fostering a competitive edge in these dynamic industries.